The Hairvana Blog
Plain-language answers on salon money, filling the book, marketing, colour and your team — written for the person doing the work.
Latest article
Instagram Captions for Hairstylists That Fill the Chair
Copy-and-fill caption templates for before and afters, price posts, slow days and product posts, plus what to leave out and where the ask goes.
Free tools and templates
Fill-in-the-blank documents and calculators you can use this week.
Salon Cancellation Policy Template You Can Copy Today
Copy the template, fill in your notice window and your fee, and post it everywhere a client can book. Includes the words to say when a client pushes back.
Appointment Reminder Text Templates You Can Copy Today
Ready-to-copy appointment reminder text templates for confirmations, the day before, prep-heavy services, no-shows and rebooking, plus what to change for your salon.
Salon Money
What you charge, what you keep, and where the money quietly leaks out. Pricing, retail, card fees, taxes and booth rent, written in plain numbers you can check against your own week.
How to Price Salon Services Without Guessing
A bottom-up way to price salon services: count your hourly cost, add product and skill, then check your number against the market before you print the menu.
Every Monthly Salon Cost Line, and the Daily Break-Even It Gives You
No average will tell you what your salon costs. Here is every line to count, what pushes the total up, and how to check it against what your chairs bring in.
How Much Do Hair Stylists Make? Run Your Own Numbers
No average tells you what you will earn in your chair. Here are the pay setups, the costs that come off the top, and the math that finds your own number.
Filling the Book
How to get a fuller calendar without dropping your prices. Where new clients come from, rebooking before they leave the chair, no-shows, deposits and waiting lists.
Salon Cancellation Policy Template You Can Copy Today
Copy the template, fill in your notice window and your fee, and post it everywhere a client can book. Includes the words to say when a client pushes back.
Appointment Reminder Text Templates You Can Copy Today
Ready-to-copy appointment reminder text templates for confirmations, the day before, prep-heavy services, no-shows and rebooking, plus what to change for your salon.
Salon Client Retention Strategies That Fill the Book
Rebook at the chair, write the client record down, follow up when the gap passes, and explain your price before the card reader does. Here is how to keep the clients you already have.
Marketing
Getting found, and getting remembered. Social posts, email, text messages, reviews and referrals, broken into steps you can actually finish between clients.
Instagram Captions for Hairstylists That Fill the Chair
Copy-and-fill caption templates for before and afters, price posts, slow days and product posts, plus what to leave out and where the ask goes.
Instagram Marketing for Hair Salons: How to Fill a Slow Tuesday
What to post, how to caption it, what you can legally claim, and how to tell whether any of it is filling your chair. A practical Instagram plan for one busy stylist.
Team & Payroll
Building a team and paying them properly. Hiring, commission against booth rent, tips, schedules, and the paperwork that comes with each of those choices.
Written by
Kollin Gessler
Founder of Hairvana · President, ProDesign International
Kollin Gessler leads ProDesign International and QAI Hair, and founded Hairvana. He is the grandson of the late Dr. Lee Hunter, who founded ProDesign International, and he writes here about the business of running a salon - pricing, retention, hiring and the colour science behind the work.
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